APX

This project was a comprehensive rebranding effort. It involved creative leadership in designing a cohesive visual identity, packaging, and digital presence. Additionally, my role extended to overseeing product shoots and marketing efforts, resulting in a modern and dynamic brand that helped APX regain its footing and compete on a national level.

STORY

APX Paintball is a major player in the US paintball industry. As the largest paintball manufacturer in the country, APX produces high-quality products for enthusiasts and professionals alike. Despite their size and potential, they struggled to maintain a strong presence in an increasingly competitive market due to outdated, inconsistent branding and structure.

CHALLENGE

APX Paintball, the largest paintball manufacturer in the USA, faced a major challenge with a disjointed design system, lack of cohesive branding, and increasing competition from overseas manufacturers. The existing brand identity was outdated, making it difficult to compete in the growing market, which resulted in poor recognition and diminished appeal to potential clients and distributors.

SOLUTION

I led the rebranding initiative for APX, creating a unified visual identity that included designing new packaging, a dynamic logo, merchandise, recreational gear, marketing assets, and a revamped website. My role involved managing a team of two associates, coordinating product photography and videography, and spearheading the creation of optimized campaigns to boost brand visibility. These efforts not only revitalized APX’s presence but also played a key role in closing over 30 deals and securing product placements at paintball fields across the country.

Art Direction & Design

Jacob Diaz

Director of Marketing

Russell Fowler