ALAENA

Guided by a focused creative brief, I led the creation of Alaena's new branding to enhance and harmonize with her gritty, grunge-inspired visual style.

STORY

Alaena is a singer-songwriter whose hauntingly innocent voice adds a unique edge to her industrial alt-pop sound, all while embracing a grunge-inspired aesthetic.

CHALLENGE

The challenge was to develop a visual identity that captured the duality of Alaena’s music—combining gentleness with an industrial edge. The goal was to create visuals that resonate with her unique sound and appeal to her growing audience, while also conveying her brand's depth and complexity.

SOLUTION

As Art Director, I curated a comprehensive artistic vision for the project, from scouting locations to directing the conceptual framework of the photoshoot. I also handled the photography myself, ensuring every visual element aligned with Alaena's grunge-inspired, alt-pop brand narrative.